Friday, February 25, 2011

Three Ways To Set Effective Goals In Your Personal Training Business

Goal setting can be a vital part of any personal training business. We live in a world where people what results faster than ever so it is important that we have the necessary skills to set effective goals with our personal training clients. Goal setting is not a new thing but is so often over looked by personal trainers. Sometimes people get so caught up in focusing on the training sessions, they forget about what the client is trying to achieve. I have found the following three ways have really helped me to stay on top of my clients goals.

The first way is to have an honest discussion with your client about what they are trying to achieve. We do live in a quick fix world so we must be careful not to be unrealistic with people for the sake of making a sale. If someone wants to lose a lot of weight and quick, we must set expectations properly to avoid disappointment and frustration later on down the line. It may be better to risk losing a client at the start rather than trying to achieve something impossible and then losing them anyway!

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The second way is not do too much, too soon. I tend to find that after five years of living a healthy lifestyle, I can switch things off fairly easily. I can change my diet or exercise program at the drop of a hat. This very rarely applies to people who are just starting the journey. A good example of this is nutrition, how many times have you found yourself preaching to clients about changing this and changing that and then nothing has changed after a few weeks? We must remember that if it was easy to change everything really quickly, then everybody would do it. In terms of exercise, people often say that they want to worked hard. This is fine in theory but when it comes down to it, personal trainers need to be careful of not burning people out. I constantly check with my clients about the pace and difficulty of my workouts to ensure they are challenged but not destroyed!

The third way is to review emotional goals as well as numbers. Weight and measurements are good but don't always tell the whole story. If a client has a certain item of clothing for example that they want to fit into too, this can be more "real" to the client and should be used to motivate as well. I find this to be very powerful. It may be a good idea to have a chat with a client about their goals and see if there are any emotional aspects to it. This can help you make the client feel better about themselves whilst working with you.

This is not new information but certainly worth a mention as we move into New Year. People will have weight loss goals and will be looking for personal trainers in abundance! Make sure you are ready!

Three Ways To Set Effective Goals In Your Personal Training Business

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